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      Intoxalock Launches Media Resource Room

      February 01, 2017

      DES MOINES, IA - Intoxalock, a leading ignition interlock provider, has recently launched a Media Resource Room to provide members of the media with assets to support news being generated about this life-saving device, including latest news releases, high resolution photography, videos, tips, related industry information and statistics.

      "Even though they've been around for more than 20 years, ignition interlock devices are still a newer concept to many consumers," said Brad Fralick, Intoxalock Director of Government Relations. "As legislation around drunk driving prevention continues to expand, it's important for the public to understand how critical ignition interlocks are in saving lives."

      An ignition interlock device is a breathalyzer that is installed into a person's vehicle. The device must be blown into before the engine can be started. If alcohol is detected on the breath sample, the vehicle will not move. Once the vehicle is successfully started, the breathalyzer must be blown into at random times throughout the drive to prove continued sobriety.

      According to Fralick, in addition to even understanding what an ignition interlock is, a common misconception is that ignition interlock devices are only for drunk driving offenders. They can be a benefit to non-offenders as well, including teen drivers.

      "Ignition interlock devices could be the best kept secret for parents wanting help in the fight against teen drinking and driving. Even if a teen hasn't been arrested or charged with drunk driving, for as little as $1.67 a day, parents and guardians can choose to voluntarily install an ignition interlock device in their high school or college student's vehicle, preventing them from driving when intoxicated," he said.

      It's Intoxalock's hope that ready access to little-known information like teen prevention and other relevant information and statistics will provide media with accurate details to supplement all aspects of news coverage regarding ignition interlock devices.

      About Intoxalock
      Headquartered in Des Moines, Iowa, Intoxalock ( developed its state-of-the-art ignition interlock device in conjunction with researchers from Iowa State University. Recently celebrating their 23rd anniversary in the alcohol monitoring business, Intoxalock currently services clients that are legally required to install an IID or home alcohol-monitoring unit in 41 states across the nation, in addition to voluntary clients in all other states. In the last 10 years, the ignition interlock industry has grown three-fold and is expected to continue as drunk driving legislation strengthens.